VAIZLE is a cloud-based social media analytics tool for start-ups and enterprises that need actionable insights in the simplest possible way when their company is bench-marked against their past performance and their competitors. It gives actionable insights in a simplest possible manner and does not leave the user with a cluttered screen full of graphs, which are not only difficult to analyse but impossible to incorporate in their marketing strategies. VAIZLE provides analysis of the graphs in real time which can be assimilated right away into their marketing plans.