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Upright

Build network effects faster with marketplace metrics that matter

Upright

Build network effects faster with marketplace metrics that matter

Upright is an analytics platform specifically for marketplaces, with reports and dashboards for your buyers, sellers, and transactions straight out of the box. Keep a pulse on your marketplace by watching your analytics in real-time and identify trends you can take immediate action on. Your data also gets rolled up automatically into important marketplace KPI reports such as GMV, Net Revenue, Take Rate, and Sell-through Rates to keep you focused on the metrics that matter.

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Marketplace founders - what metrics are you currently tracking and what tools are you using for this? We'd love to hear more about what you're doing today.

We've worked on several marketplaces in the past and felt the pain first-hand of feeling lost on which KPIs to track to measure the health of our marketplace. We've also had to build custom solutions to track marketplace metrics or hack existing analytics tools like Mixpanel and Kissmetrics to work with our models.

Looking back on our previous experiences, we realized everyone shouldn't have to start from scratch when building a marketplace. Rather than re-inventing the wheel, there should be a platform to help marketplaces understand the KPIs that matter, focused on concrete data points to increase your network effects and reach liquidity.

There are custom tools for other verticals like e-commerce and subscription models -- we believe it's time for marketplaces to have their own too!

Thanks for looking!

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