routed is the newest offspring of SendGrid Labs. With routed, you can easily understand how your users engage with your website and emails – then trigger behavior driven communications.

Do you have users who are not acknowledging a signup email? Set up a reminder workflow to help them along. Want to send an email drip campaign after a purchase? Set up a workflow for that too and let routed send the emails for you. These are just a couple of ways routed can help you engage with your users.