PlutoBa
Vet influencers quickly with AI scoring, fraud checks, and brand safety
PlutoBa delivers AI-powered creator intelligence for DTC brands and agencies. Paste any TikTok, Instagram, or YouTube handle and run a deep assessment that analyzes 100 posts and 300+ comments across seven dimensions, including audience authenticity, brand safety, engagement quality, and view consistency. It returns a 0-100 PlutoBa Score with a clear verdict: Proceed, Caution, or Avoid, plus rate benchmarks and AI-generated outreach. Use the built-in CRM and campaigns to track creators and decide with confidence.