MarketingSoda

MarketingSoda grades and repairs your HubSpot database so teams can trust their records. It connects via OAuth, scans contacts and companies, and assigns an A–F score based on completeness, accuracy, freshness, consistency, and uniqueness. From the dashboard, you can trigger enrichment, standardization, validation, and deduplication, review conflicts, and track freshness trends.

It also embeds data quality scores inside HubSpot contact sidebars, allowing reps to see grades, freshness, and confidence and launch fixes without leaving the CRM.