Yelloh's aim is to make conducting qualitative research easier and more affordable for designers, marketers and researchers. This is done by offering video online surveys, which gives you the flexibility of online surveys, yet the quality of in-person interviews. It works similarly to an online survey - you input your question, share your link with your respondents, except now they will answer with video directly in their web browser. These videos get sent back to your client login where you can watch all the respondents videos and extract insights to continue on with your process.