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Tracking Plan

Helps data-informed teams plan and document their analytics efforts

Tracking Plan

Helps data-informed teams plan and document their analytics efforts

Tracking plan is a tool which helps data-informed teams build and share analytics implementation specs (tracking plans) and answer questions like what is being tracked, how and why.

As products evolve, teams track more and more data. However, it becomes less clear what is being tracked and why. On top of that, each analytics tool comes with a number of implementation details a lot of teams are not aware of – which can lead to dirty data. This changes with Tracking Plan.

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Looks great! Which analytics tools do you integrate with?
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Thanks, @_CharlieBuckle! At first, Google Analytics and Mixpanel will be supported, but more will be added afterwards, depending largely on what the user base needs. Which tools are you using on a regular basis?
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@Dartanjan GA and Mixpanel - so that works for me! Signed up and keen to try it out when it's ready. When do you think that will be? 👍
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@_CharlieBuckle Let's say in 3 weeks – hopefully sooner 🙊

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