Project Further's goal is to eliminate money as a barrier to education by serving as a funding resource for students with education funding shortfalls. Students from all backgrounds and walks of life are guided in "telling the story" of their journey towards higher education in a compelling way. Through use of a crowdfunding platform and social media, "Cheerleaders" and Project Further Consortium organizations are recruited to view these stories and support worthy students and their campaigns through microcontributions. At the conclusion of the campaign, the student receives the funds "free-and-clear" but must keep the love flowing and "Pay it Forward" by contributing 1% of their raised funds to another student's active Project Further campaign.