Loamly

Loamly is a traffic analytics tool that detects visits from ChatGPT, Claude, Perplexity, and Gemini. Your Google Analytics calls it "Direct." We tell you it's AI.

I built this because I wanted to know if AI was actually sending people to my site or if I was optimizing for ghosts. Turns out it was — and it converts way better than Google traffic. One JavaScript snippet, you see all your traffic sources including AI, and you can connect Stripe to see which sources actually make you money. Open source, privacy-first, GDPR compliant.