datMachine is an online analytical processing tool that helps you to analyze behavior of your website visitors in multiple dimensions such as location, type of device and source of traffic. With datMachine you can easily find out which types of visitors are more likely to convert into paying customers and as a result optimize your marketing strategy. Moreover, datMachine splits all of your visitors into few clusters according to time they spent on different pages and defines which pages affect conversion rate the most (both positively and negatively). It will help you to better understand needs of your customers and improve user experience on your webpage.