Viraloid is a platform where brands can submit challenges. Users then submit videos of themselves completing these challenges to get a chance of winning a prize. There will be different kind of challenge categories such as fashion, gaming, politics, pets, science, travel, etc.

An example under the social category would be "Kiss a random person in a bar and then chug down your beer". The winning video gets chosen by the community using a voting system. The video with the highest votes will be qualified for exclusive prizes provided by the brands.