FAQ

Frequently Asked Questions

General

What is BetaList?

BetaList is the place for early adopters to discover upcoming and recently launched internet startups, and for startup founders to share their startup with the world and get early user feedback.

Please review our submission guidelines and submit your startup.

How do I advertise on BetaList?

If you are a new startup and match our submission guidelines you'll probably want to submit your startup for a regular review (see above). If you don't match the guidelines or want additional exposure you can have a look at our advertising packages.

What is the answer to life, the universe, and everything?

Our preliminary research suggests it's somewhere between 40 and 45. We'll keep you posted on any new findings.

Submitting your startup

How do I submit my startup?

Go to this page.

What happens after I submit my startup?

Our editorial team will review your startup to see if it's a good fit for our audience. If your startup is selected, you will receive an email within about a week, after that it will take about two months to get featured. There's a paid option to skip the waiting queue. If you don't receive an email, that means your startup wasn't selected this time.

What are the submission guidelines?

In short your startup should be pre-launch or recently launched without substantial press coverage, needs a custom designed, decent-looking landing describing the product and a way for people to sign up or get access. For the full guidelines please see this page.

I don't match the submission guidelines, will you make an exception?

No. These guidelines are geared towards the preferences of our audience. Startups not matching these guidelines would therefore have little benefit of getting featured.

I only recently launched, can I get featured?

Yes! We recently changed this policy. Recently startups can now be featured as well.

I don't match the submission guidelines, what should I do?

You could try to change things so you do match the submission guidelines. We have seen startups change from a template layout to a custom design and do really well on BetaList. We also have seen many startups use a custom design, and still not be selected because the design wasn't quite up to our standards.

How do I write a good pitch?

The 'one-sentence pitch' is what we'll share on Twitter and throughout the site. It's important to get it right for optimal exposure. A good pitch captures the attention of your target audience. You do this by clearly articulating your value proposition. The main benefit a user gets from using your product. If the value is self evident simply describing the product might be enough. The best way to improve your pitch is to use it in real life at meetups and conversations with customers as you can iterate on the fly. You know when you have a good pitch when people immediately get it and are excited to hear more. Note that this is different from people being confused and asking for clarification. Good pitches make every word count. Don't use words like "new", "better" or "revolutionize" as they communicate little. Instead just state what is better or how it revolutionizes. Don't use taglines. Just do it might work for a world brand like Nike, but if you had never heard about them before, that type of slogan wouldn't be enticing at all. Stick with a clear and descriptive one sentence pitch.

Submitted, but not (yet) featured

How can I see the status of my startup submission?

Visit your dashboard. If you don't see your submission, make sure you are signed in with the same account as you used when submitting your startup

It has either not been reviewed yet, or wasn't accepted.

Why has my startup not been reviewed yet? How long does it take to get reviewed?

If we think your startup is a good fit for BetaList you will receive an email within about a week. After that it will take a few months before you get featured since we have quite a backlog to work through. If you are in a hurry you can choose the paid 'expedited review' to skip the waiting queue.

I'm in a hurry. How can I get featured quickly? How do expedited reviews work?

We offer a solution for startups that want to skip the waiting queue. It's called an 'expedited review' and will get your startup submission reviewed by our team in a matter of days. Please submit your startup first. If your startup is selected, you'll be sent further details. If your startup is already selected you can expedite your submission via the dashboard.

Why was my startup not accepted?

Most likely your startup wasn't quite the right fit for our audience at this time. Unfortunately we cannot respond to any inquiries about this due to the number of submissions we receive each day.

Already featured

Do a happy dance. Then read this.

The Trending Startups section on the homepage showcases the most popular, recently featured startups. We take a few metrics in mind, including how many tweets a startup post has received. We're not disclosing the exact algorithm, but the more engagement your startup post receives, the higher its chances of getting trending.

Will my startup be included in the newsletter?

The newsletter does not include all featured startups, but only the most popular ones. Please note it takes at least 24 hours between a startup getting featured and being included in the newsletter. This way we can fairly determine the popularity of a startup.

How well did my post do? How does it compare to other startups?

The number of pageviews or sign ups a startup gets when getting featured on BetaList varies a lot from startup to startup. Some get just a few dozen sign ups, while others get hundreds or even more. It all depends on your target audience, your value proposition and the effectiveness of your landing page. We recommend not getting hung up on these numbers.

How do I edit my post?

Only the BetaList team can edit featured startups. Visit your dashboard and click the link to request an edit. Include the edits you'd like us to make for you.

We generally only feature each startup once, with one exception: if you were previously featured as pre-launch startup you're eligble to get featured again when you launch.

User Accounts

How do I create an account?

Visit the homepage and click the sign up button at the top right.

Why do I need to sign in with Twitter?

By connecting with Twitter you don't have to remember another password. We won't tweet on your behalf without your explicit approval. We don't consider merely connecting with your Twitter account to be approval of that.

Why does it say my email address is already in use?

You probably already have an account, linked to a different Twitter account. Please use a different email address, or abort the sign up process by

and sign back in with your other Twitter account.

How can I change my email address?

Please email us with your request. Include your previous email address and the new one.

How can I change the Twitter account associated with my BetaList account?

Currently this is not possible. Simply sign up for a new account.

How do I delete my account?

Please send us an email with your request.