Apricot is a web app where users follow their favorite TV shows, YouTube channels, podcasts, newsletters, social media threads, and RSS feeds. Apricot combines updates from each of these sources into a single feed, so users don't have to switch between apps to check the news or find a great TV or podcast episode.

Apricot's mission is to help users find and focus on the most relevant content. First, Apricot is ad-free, to minimize distractions and addiction. Second, users stay in control of their feed sources. And finally, Apricot uses AI to generate content summaries that see through clickbait headlines and to sort items so the most important things are at the top of the feed.