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The Lean Brand

How Continuous Brand Innovation Disrupts Markets

The Lean Brand

How Continuous Brand Innovation Disrupts Markets

The Lean Brand is a book about brand innovation. It is optimized for disruptive brand-formation and is centered around experimentation, iteration, and the elimination of branding waste (yes, you might not need a logo!). The Lean Brand provides a scalable framework for continuous cycles of development and improvement through validated learning and real customer development.

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