Turn Intercom conversations into product insights


Turn Intercom conversations into product insights

Shipright makes tracking customer needs, requests & pain points from Intercom conversations a breeze.

With the integration turned on, we’ll help you focus on what’s most important from a product perspective right away. Store & group customer needs, requests, and pain points faster, and avoid the hassle of messy documents and sheets. Get a prioritized list of product insights that you can filter on things like customer segments and product areas, so your team is well-informed to take proper product decisions. Free trial, no credit card required.

This looks really well done. Congrats!

There are lot of products trying to collect customer feedback in one place. They all seem to make the same mistake: asking the customer to translate their feedback into feature requests and discussing/upvoting them. No one's got time for that.

Integrating with Intercom (where a lot of that feedback appears) seems like a much better approach to me.

In the past I used tags for this, which allowed me to follow up with customers when I needed more info or announced the release of their requested feature. But it was a bit hacky.

Are you planning to integrate with Stripe too? It would be great to filter feedback by "most profitable customers", etc. (i.e. rather than saying 11 customers want this, you could say $8,824 of our MRR wants this)
@marckohlbrugge Thanks a lot! We aren't a big fan of purely upvoting either, yet it has some obvious advantages as well (stimulates organic growth, since it's more of a customer-facing approach).

We're aiming to help teams more in an assisted way, based on the data that flows in anyway — starting with pointing out the feedback conversations that might be of interest most (from a product perspective).

The 'follow up' is a specific 'job' that is made easier with Shipright, yet an area we can deliver way more value over time (there's an obvious need for that, though currently done mostly manually as far as we've seen, if teams find this important). Current focus is more on providing some instant value in terms of product insights when connecting Intercom.

Great suggestion regarding Stripe. We've thought about starting with something like this, pulling the info from Intercom first (if that property is used by customers).

If you ever feel like it's worth trying for Betalist or any other product you're working on, lmk!

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