Reactful is a real-time website optimization platform that triggers reactions to visitor intent to turn more ‘maybes’ into customers. We help convert visitors that are “on the fence” by understanding their “digital body language” such as "confusion", "hesitation", "interest", "form abandonment" and more, and reacting accordingly in real time. Reactions can be as subtle as shaking a button gently or attention grabbing such as folding an element in 3D and revealing a customized message. Reactful continuously analyzes your traffic and recommends best practice reactions to be launched with one click.