MARS enables marketers to send a fine-tuned discount to each customer to boost conversions from a budget, it uses AI to learn & adapt it's discount strategy based on the customers' behavior.

E-commerce growth teams can now add a budget and a list of offers for a campaign audience and MARS will begin to recommend the right offer for each user based on their past and current behaviour. The growth goals you can achieve with MARS today: - Reduce Cart Abandonment - Increase the number of Repeat Orders - Increase Activation of New Users - Increase Retention of Loyal Users