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Lustr

Get matched to emerging fashion designers based on your style

Lustr

Get matched to emerging fashion designers based on your style

Lustr connects shoppers directly to hard-to-find emerging designers through individually curated recommendations, using an intelligent matchmaking algorithm based on personal style and shopping preferences. Emerging designers are often lost among big brands and giant online retailers. This is how they can be found by customers who will love their label.

Once matched, fashion-lovers can provide crowd-sourced design feedback directly to the designers, helping them create their next collection - and be rewarded for their opinions with VIP offers and exclusive access to pre-sales.

Hi Angela, based on my experience, it is very hard to predict users choose based on past behaviors (if i buy today a green seater does not mind i will always buy green sweater) and if i wear a Chloe bag with a Zara Coat how can i predict my next interesting brand?
@rgiovine Hi Raffaele - great question. We are staying away from the model used by many online marketplaces where products are recommended based on previous purchases. Instead, our purpose is to introduce shoppers to emerging designers who match their overall style (preferences which you can also change anytime) - that they can get behind and support as a brand overall. It's not so much purely about shopping - it's more about creating a community around emerging designers who may not have had a chance otherwise. Italist looks great by the way!

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