Looplay is a platform for music promotion aimed to refocus the current music business model going forward for a social concept adapted to the digital reality. Looplay has been conceived with the objective of building a new path for music, a path based on global communication. We propose not just a change in the way that music is transferred between creators and end users, but also a new understanding of intellectual property rights that allows a consistent & legal dissemination by leveraging the full potential of media technologies, marking a new stage for the next generations.