Finygo uses an innovative system to reduce the time taken for anglers to record their catches and gain insight from their own and other anglers tactics. It is designed by anglers for anglers here in the UK, the most diverse and challenging angling ecosystem in the world.

It gives the angler the power to collaborate within their existing angling micro-communities and connects them to the angling service industry as a whole. It achieves this thorough a unique group collaboration system. This gives anglers the ability to control with who and how their information is shared. The information is used to automatically generate content for the target social groups, enhancing both their success.