events.win is the easiest way to manage a tracking plan: 1. Scalability: A single source of truth for data models Define your events and data models in a single place. For example, if you have two events "product-clicked" and "product-viewed", you can define a schema for a "product" and set it as a property on both events. Now, you only need to update the product model in one place! 2. Data Quality: Quickly find and fix tracking issues Connect your analytics sources (e.g. Segment) to events.win and we'll validate them against your tracking plan. 3. Synchronization: Type-safe event definitions in 1 minute You developers can generate event definitions from your tracking plan