Brainsight
UX, CRO & ad performance, Predict visual attention with AI eye tracking
Brainsight is an A.I. tool to predict viewing behaviour (instant attention, focus) of images, URL's and video.
With instant eye-tracking information and heatmaps, the tool predicts what elements on a page, ad or video grabs the viewer's instant attention, with a 94% accuracy rate compared to live eye-tracking. Ideal (SAAS) tool for design validation and UX / CRO optimization. Also, display-, social- and (digital) out-of-home ads can be benchmarked in their own context to help select the most salient design. Test ads before your campaign goes live.
