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An RSS reader that filters posts by keywords and emails you is build as a way to stay on top of blogs. As someone selling a very technical product I read my customers’ blogs to understand what technology they are using and how I can position my product to them. automates the process of regularly checking all of my customer’s blogs. I enter the RSS URLs from the blogs I care about. To reduce the noise of irrelevant articles, I also enter keywords relating to what I am selling. With email notifications activated I usually get one or two relevant blog posts per day that help me personalize my outreach or give me nuggets to talk about in conversations with that company.

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