Victa

Victa’s current goal is to reinvent the run. We use plot-based archetypal characters and storytelling to create a sticky factor as soon as a user opens the app. The story develops together with users' progress, requesting them to train for opening next chapters. Besides, we engage with quests and achievements to make the best meta-gaming experience in fitness. Also, we enrich the running process itself by adding the points of interest on the map, providing clients with a purpose to explore new locations. Simultaneously, we collect the following metrics and provide comprehensive and intuitive analytics.