righTune is a web service that plays relevant, customized music that is heard when viewing a website and creates the perfect ambiance. righTune adds an emotional dimension to the site’s content and enable websites to connect to their visitors on the deepest level, which directly affects consumer behavior and increases engagement and revenue. We actually take the common concept of in-store music used in brick and mortar shops & venues and leverage it to the online world. We even take it one step further. While playing music our patented technology tracks users behavior and engagement level on the website. We use behavioral, machine learning algorithm that on-going changes the music for the coming users according to actual business results.

Editor's note: This site starts auto-playing background music when you open the page.