Proco

Proco is a free-to-use Chrome desktop extension built in response to the fashion industry's impact on the environment and societies. When a user is shopping for clothing online, the product suggests alternative, more transparent fashion companies that more readily disclose their environmental and social impacts and risks.

Transparency is important as it enables large fashion brands to be scrutinised by consumers, NGOs, and shareholders alike, in turn improving the performance of fashion brands. Our product is powered by the Fashion Revolution's Fashion Transparency Index 2021, and our business model is centred on affiliate marketing of those higher scoring brands.