Pefin

Pefin is the world's first Artificial Intelligence (AI) financial advisor. We are a web-based platform that provides transparent, personalized financial advice using proprietary artificial intelligence technology - at your fingertips - 24/7. No meetings. No sales pitches.

We guide you step-by-step through financial decisions (like having kids, buying a home, saving for college, retirement), and, over time, learn and adapt to your unique spending and savings behavior. The financial plans we create adapt and grow with you as your life, markets, and other factors change. We are currently in private beta, available over the web, and soon on iOS.