Lookback lets you attach video messages to photo albums, share them privately with friends and family, and relive the stories they tell forever. Like many others, I've always relied on photos to document my memories. Over time, I’ve come to realize that they’re not very good at it. Memories need stories, and photos can’t tell stories.

Watching a Lookback memory is like watching a movie - invites will hear your story play while scrolling through your photos, just like they would if you were looking at the photos together in-person. They can reply by adding their own photos and video messages, creating a shared memory of stories and photos that you can tap into and relive anytime you want.