Hexagram is an extensible and distributed technology platform that empowers publishers, brands and agencies to build, manage, and optimize their entire businesses around native advertising. Our first product is the Hexagram Native Ad Exchange, which matches over one thousand buyers and sellers of native advertising. Think of it as a stock exchange for content distribution.

Our core belief is that the current state of online advertising is broken: advertisers are faced with increasing banner blindness and publishers are making less and less money. Our goal is to fix this ecosystem through bringing value to content. That doesn’t mean slapping a paywall on a website, it means that content, in and of itself, has an intrinsic value to it. We’re one of the few companies in ad tech that is successfully solving this problem.