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Helping Indian consumers discover specialty lifestyle options in a highly fragmented market

Gloop is a community of Indian consumers and retailers who love sharing and discovering the best that life has to offer. Finding non-mass market options is still a tedious word-of-mouth process in India, and the problem is worsening as the consumer sector grows rapidly. On Gloop, consumers and specialty retailers can share photos of interesting, under-the-radar products, experiences, and travel options. We're all pooling our little black books of consumption, to benefit from each other's legwork, and create an abundance of choice for all of us.

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