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Elasticode

Personalized mobile onboarding experiences

Elasticode

Personalized mobile onboarding experiences

Elasticode is a platform for personalized onboarding experiences in native mobile apps, in real-time and with no need for coding skills. Elasticode’s solution increases app retention and engagement rates and eliminates end-user frustration. Our SDK gives app creators control and cancels their dependency on App Store approvals and end-user updates.

App publishers are painfully aware that around 80% of users abandon apps within the first three days, simply for failing to understand the product’s value and functionality. Elasticode is on a mission to change that, by allowing app publishers to iterate faster and customize their product to user’s needs with real-time personalization.

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This seems like a welcome solution for app developers waiting for Apple's review process. Do you know what Apple's stance on this is? I imagine they won't be thrilled having people circumvent app review this way.
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Hi Marc, good question. We’ve looked into more than 20 successful companies that enable A/B testing in mobile native apps, without the process of App Store approval. While we focus on the mobile user onboarding process, these companies allow developers to change elements all throughout the app and Apple is fine with that. In addition, Apple approves html5 hybrid apps with adjustable content. Apple is (rightfully) against malicious usage, and that’s not at all what our product does. We are all about improving mobile apps, which is a cause we imagine Apple will support.

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