Optimized conversations on Twitter using dialog decision trees and A/B testing
12Mass is a highly sophisticated engagement platform that optimizes conversations on Twitter using dialog decision trees and A/B testing. It enables outreach efforts and the delivery of individualized responses to large, targeted audiences while measuring their effectiveness. With consumers increasingly turning to social media as a way to communicate with them, brands need an effective way to scale up the conversation without losing a personal touch. 12Mass offers a way for companies and organizations to talk to a mass of people as easily and intimately as if chatting with a friend.