About the Role

Under the general guidance of the General Manager and the Director of Sales along with related programming & partnerships. Responsible for creating and executing marketing plans with regional & HQ stakeholders with the goal of generating brand awareness, enhancing the member experience, and acquiring leads for new memberships.

He/she is also responsible for managing third party agencies locally such as public relations, event production, entertainment, vendors, as well as liaising with stakeholders from HQ and the local region to protect the brand and connect to the local community needs. This role is not intended to be ‘9-6’ but a managerial and social role to act as a key connection with the local creative community.

General Duties

• Create and implement a Marketing Strategy at all regional properties.
• Manage all marketing, public relations and promotional activities for buildings, common spaces, and related events.
• Update all relevant programming calendars and disseminate information to Operations and Community team.
• Manage weekly update to corporate team on your properties marketing efforts and results.
• Coordinate with HQ teams to manage, execute, and report on all global and local programming initiatives.
• Connecting with local influencers, potential partners, and potential members to establish WeWork as a vital part of the entrepreneurial and business communities in local markets
• Create meaningful local strategic partnerships with organizations & individuals that will drive revenue and brand relevance to our buildings
• Conceptualizing and executing events to raise brand awareness
• Create, manage, and grow a database of local influencers who will become the base community members
• Giving tours and closing sales on a regular basis. Cold calling when necessary
• Manage and create content for our channels or partner channels, i.e. media outlets & social
• Manage music & entertainment program in your venues and ensure that they are compliant. Coordinate with corporate.
• Be on property as needed, minimum of 4 days and 3 nights weekly
• Manage local PR initiatives for all regional buildings. Maintain relationship with PR agency.

Administration

• Prepare, implement, manage and compile data for the strategic marketing budget, forecasts and other reports as directed/required.
• Conduct weekly marketing meetings with community teams at all buildings to manage performance and adjust strategy to exceed goals.
• Oversee the monthly budgets/payouts and coordinate with stakeholders to submit invoices for promotions & entertainment.
• Monthly KPI report on initiatives to regional and corporate team

Requirements:

• Required language skills: English and Portuguese
• Minimum 3 years of relevant experience
• Proficient in the use of Microsoft Office, Google Applications, and a good base of general computer knowledge
• Data -and results- driven
• Comfortable with cloud-based technology and Salesforce is a plus
• Ability to adapt quickly to change
• Highly creative, able to formulate a unique vision and flawlessly execute the vision
• Keen attention to detail
• Strong organizational and project management skills
• Excellent interpersonal skills; effectively communicates and collaborates with internal and external stakeholders at all levels of the organization      
• Ability to motivate team members and foster an environment of innovation   
• Strong work ethic and entrepreneurial spirit -- WeWork is growing incredibly quickly, meaning each employee will be given significant responsibility and autonomy.  This will mean hard work, but will also mean room for innovation in developing processes and/or programs that could benefit the company

About WeWork

WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.

The WeWork team believes deeply in the power of “we” and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.

Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We’re just getting started, and our journey gets increasingly exciting as more team members join the movement!

Below are the values that guide who we are and everything that we do. 

Inspired

We do what we love and are connected to something greater than ourselves.

Entrepreneurial

We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.

Authentic

We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be. 

Tenacious

We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls—literally if we have to.

Grateful

We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.

Together

We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.

 

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