Pandora is hiring a

Director, Product Marketing

Oakland, United States

At Pandora, we're a unique collection of engineers, musicians, designers, marketers, and world-class sellers with a common goal: to enrich lives by delivering effortless personalized music enjoyment and discovery. People—the listeners, the artists, and our employees—are at the center of our mission and everything we do. Actually, employees at Pandora are a lot like the service itself: bright, eclectic, and innovative. Collaboration is the foundation of our workforce, and we’re looking for smart individuals who are self-motivated and passionate to join us. Be a part of the engine that creates the soundtrack to life. Discover your future at Pandora!


As Director of Product Marketing you will be a core part of the consumer marketing organization, leading the go-to-market strategy for new products and features, including: competitive analysis, targeting, positioning, messaging, naming and promotion. You will shape the product development process from beginning to end, working with cross-functional team members from product management, design, engineering, marketing, communications, sales, legal and more.


Reporting to the Senior Director of Consumer Marketing the responsibilities of the Director of Product Marketing include:


  • Lead a team of product marketers, managing resources and project timelines for all product initiatives
  • Represent the voice of the consumer to shape product and marketing strategies 

  • Drive product naming, messaging and positioning through qualitative and quantitative research 

  • Partner with marketing and product analysts to establish and communicate product and campaign KPI’s 

  • Perform segmentation strategy to inform roadmap prioritization and go-to-market planning 

  • Driver of product launches and stakeholder in the go-to-market strategy to include the right mix of content and channels to drive awareness, consideration and usage 

  • Develop competitive benchmarking and content to position against other 

  • Work with product analytics and consumer insights team members to uncover 
insights that will impact product development and product marketing plans 

  • Work with product management to distill key functionality and benefits into core product marketing messages 

  • Interface with members of product management, design, engineering, 
marketing, sales and legal departments to successfully develop and inform go-to-market strategy 

  • Research and analyze general Internet and economic trends, usage habits, tastes 
and preferences as they relate to Pandora’s products and those of its competitors 


  • BA in related field required, MBA preferred 

  • 10+ years product marketing experience in consumer technology 

  • Experience with consumer internet product marketing, in product marketing, 
digital advertising, social media 

  • Experience partnering with product management and engineering organizations 

  • Ability to collect and use customer insights to drive strategic decisions 

  • A history of performance excellence with a great balance of big picture thinking 
and detailed execution 

  • A strong track record of developing and maintaining highly collaborative 
cross-functional relationships 

  • Demonstrated ability to lead cross-functional initiatives 

  • Track record of successfully rolling out complex, data-driven marketing programs 

  • Strong quantitative analytical ability and excellent written and oral communication skills, including executive presentations
  • Experience managing multiple projects, in a fast-paced, high volume 

  • Scrappy, game for any task, and able to adapt to change 

  • Strong sense of ownership and thought leadership 

  • A very high level of intellectual curiosity



Pandora is committed to diversity in its workforce. Pandora is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, race, veteran or disability status. Women and people of color are encouraged to apply.


Pandora is also a VEVRAA federal contractor. Pandora requests priority referrals of protected veterans from each ESDS, as required by regulation.


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