Base is hiring a

Demand Generation Marketing Manager

San Francisco, United States
Full-Time
Base is looking for an experienced, demand generation manager to develop key accounts. The position will be focused on driving sales revenue and initiatives against a targeted set of mid-market accounts and enterprise. Working in close alignment with sales and marketing leadership, the ideal candidate has experience both building and executing personalized inbound/outbound marketing campaigns.

By creating meaningful engagements with prospects through multiple marketing channels, the candidate will be looked at as a critical resource for the growth of sales revenue.

WHY MARKETING AT BASE?

  • Base’s marketing team supports a 100+ person development team that ships new features multiple times per month.
  • The team’s demand generation efforts feed a sales organization of 35+ members with a majority of the leads driven by inbound interest spawning from an unmatched selling experience.
  • The Base marketing team prides itself on focusing on core revenue driving activities and is obsessed with connecting sales teams with the selling experience they crave.

RESPONSIBILITIES

  • Ownership of the Account-Based Marketing Plan and Budget
  • Maintain relationships with shared lead providers
  • Develop and execute account-based marketing plans for targeted accounts
  • Personalize messaging relevant to targeted industries and roles
  • Drive implementation of SEO best practices across web properties
  • Provide Weekly and Monthly analysis of programs, including CPA and LTV of channels
  • Monitor lead flow and conversion rates to ensure revenue goals
  • Partner with Sales to align account-based marketing activities with sales process
  • Understand prospects needs and communities

REQUIREMENTS

  • 3 to 5 years with experience in demand generation, with experience in blogs, online and offline events, white papers and targeted paid advertising
  • Exceptional project and budget management experience with marketing campaigns
  • Proven track record of successful demand generation with measurable results
  • Quick learner, organized and self-motivated with the ability to define goals and prioritize your own work
  • A strong understanding of inbound and outbound marketing programs
  • Excellent communicator and collaborator; you know how to build organizational support

WHAT WE OFFER

  • Employer Sponsored Health Insurance
  • 401(k) matching
  • Personal responsibility and accountability
  • Choose your own hardware
  • Personal development funds
  • Flexible hours and vacation time
  • Daily catered lunch, fruit and lots of caffeine
  • Relocation help and expenses covered, if needed

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