Base is looking for an experienced, demand generation manager to develop key accounts. The position will be focused on driving sales revenue and initiatives against a targeted set of mid-market accounts and enterprise. Working in close alignment with sales and marketing leadership, the ideal candidate has experience both building and executing personalized inbound/outbound marketing campaigns.
By creating meaningful engagements with prospects through multiple marketing channels, the candidate will be looked at as a critical resource for the growth of sales revenue.
WHY MARKETING AT BASE?
- Base’s marketing team supports a 100+ person development team that ships new features multiple times per month.
- The team’s demand generation efforts feed a sales organization of 35+ members with a majority of the leads driven by inbound interest spawning from an unmatched selling experience.
- The Base marketing team prides itself on focusing on core revenue driving activities and is obsessed with connecting sales teams with the selling experience they crave.
- Ownership of the Account-Based Marketing Plan and Budget
- Maintain relationships with shared lead providers
- Develop and execute account-based marketing plans for targeted accounts
- Personalize messaging relevant to targeted industries and roles
- Drive implementation of SEO best practices across web properties
- Provide Weekly and Monthly analysis of programs, including CPA and LTV of channels
- Monitor lead flow and conversion rates to ensure revenue goals
- Partner with Sales to align account-based marketing activities with sales process
- Understand prospects needs and communities
- 3 to 5 years with experience in demand generation, with experience in blogs, online and offline events, white papers and targeted paid advertising
- Exceptional project and budget management experience with marketing campaigns
- Proven track record of successful demand generation with measurable results
- Quick learner, organized and self-motivated with the ability to define goals and prioritize your own work
- A strong understanding of inbound and outbound marketing programs
- Excellent communicator and collaborator; you know how to build organizational support
WHAT WE OFFER
- Employer Sponsored Health Insurance
- 401(k) matching
- Personal responsibility and accountability
- Choose your own hardware
- Personal development funds
- Flexible hours and vacation time
- Daily catered lunch, fruit and lots of caffeine
- Relocation help and expenses covered, if needed
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