Rent the Runway is hiring an

Associate Manager, Search Marketing

New York, United States

About Rent the Runway:

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share the experience of renting as being empowering and smart.

Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.

Position Overview:

As the Associate Manger of Search Marketing, you will play a key role in the Growth Marketing team through the execution of paid and organic search initiatives. The right candidate is a self-starter with a dynamic and strategic approach to marketing, and has direct experience managing large, ROI-focused SEM/SEO campaigns. You will work directly with our Sr. Search Marketer to optimize our site for organic search, and play a key role in the day to day execution of paid search campaigns across all stages of the customer lifecycle including awareness, consideration, registration and activation - ultimately growing Rent the Runway’s customer base.

Are you a talented, inquisitive individual with innovative ideas on how to introduce Rent the Runway to prospective and current customers? Are you someone who can effectively communicate cross function with marketers and engineers alike? If this sounds like you, plus you have a passion for onboarding emerging channels and “hockey-sticking” growth, keep reading!

Responsibilities:

  • Execute and optimize paid search campaigns spanning across the full consumer journey from awareness to activation
  • Perform ongoing keyword discovery and identify opportunities for expansion and growth
  • Develop campaign components including keyword/audience targets, copywriting, and landing page selection
  • Provide support for paid Adwords initiatives such as Google Shopping and GSP’s
  • Partner with technology and data analytics to execute tests and measure marketing effectiveness
  • Support technical site audits and provide keyword insights to creative teams for content development
  • Track and monitor SEO KPIs using both internal data and external tools to measure efficacy of organic initiatives

Qualifications:

  • Bachelor's Degree plus 1-3 years in ecommerce marketing at an advertising agency, and/or at another brand, retailer or CPG company
  • Expertise in web analytic technologies and SEO tools/platforms such as Adobe Analytics, Moz, SEMRush, Google Analytics and Google Search Console
  • Strong understanding of HTML and familiarity with CSS/Javascript
  • Must be highly analytical and a technical self-starter, including the ability to process and understand large data sets
  • Experience with business intelligence tools: Tableau, SQL, BigQuery, etc.
  • Keen understanding of the consumer decision journey and cross-channel marketing
  • Strong work ethic, intellectual curiosity, passionate spirit, and commitment to continuous improvement
  • A self-starter with a willingness to take a proactive approach and drive projects to completion
  • A super fan who knows the Rent the Runway brand inside and out—and committed to the spirit and intent of the company’s core values

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