Simon

octoforce

Social Media Marketing news, tips and discussions. Experimenting on Twitter. New social media scheduling tool in development.

Twitter
Hi all!

This project has grown out of a hobby thing I created just for myself. I have been actively using it for the past 6 months, so I know it works and it can bring real benefits. It has saved me a lot of time with inputting & curating posts, time I now use to actually talk to ppl on social media (crazy right?).

I am now at a stage where the basics are fleshed out and I need some input what direction to take it so a whole lot more people can use it on a daily basis. Some social media power users who just love testing new tools to make their workflow easier.

I'll be around to answer any questions that may come up.
@inavneetjain thanks mate!

Now for your question: there are of course similarities with multiple other scheduling products, after all, the main task is scheduling (can't go very crazy there).

2 main differences to Buffer (and similar products) are: categories and recycling.

Categories

Each post is assigned to one category & when setting up your calendar, you have to also choose what category to post from at the selected time. Eg. you can choose to post something from 'Monday Madness' every Monday at 4pm, something from '#tgif' every Friday at 10am or 'My Blog Posts' every weekday at a different time. Or anything else that floats your boat.

The benefit is that it's easier to spread out your content & to make sure you are adding value as well as promoting your own product in the right distribution.

It's also easier to create good quality posts if you already have a certain kind of central topic in mind.

Recycling

A second difference is that posts are not removed after being published. You can think of each of your categories as a long ordered line or queue. Every time Octoforce needs to schedule something from a category, the first post in that line is taken. After scheduling, it is added to the back of the line. As you add extra posts to the category, it is inserted in the middle off the line and the line becomes longer. After a certain amount of time, your old posts will be rescheduled again.

This allows you to focus on quality over quantity while remaining sure that your queue is always nicely filled up.

There are a lot more differences, but those are way smaller. The 2 above are probably the biggest.
@SmarterQueue thanks for the comment mate. Updating the homepage + text is def. on the agenda, just not a priority right now.

Yours looks pretty slick as well. I guess competition is a good thing, makes everybody involved up their game :)