@cv_skywalker Re sustainability, we have an optional Pro subscription (iOS only) which provides additional features & supports ongoing development. Standard adblocking features will continue to be free. We do not store, keep or track any user or browsing data - this is detailed on our privacy policy: https://www.magiclasso.co/privacy-policy/

@CodyFitzpatrick A few reasons why Magic Lasso is better than some other alternatives:
– We have very strict privacy and security policies and cannot see any web pages that our user's visit. We do not store any user data or have a data-based business model.
– Our app is completely user funded and not advertiser funded (unlike some other adblockers such as Adblock Plus). This means we can make product decisions that are better for our users and subscribers as opposed to advertisers. Some of the philosophy behind the product is described at: https://www.magiclasso.co/insights/problem-with-ads-internet-inevitable-rise-adblocking/
– Our ad blocking technology uses the native and supported iOS and macOS Safari content blocking APIs. This means we can't see what our users are browsing on the web and these APIs will have ongoing support by Apple in the future. Some other adblockers utilised VPN based ad blocking which allows tracking of visited web pages, can have security issues, and is not supported by Apple on iOS.

Thanks for your interest.

@cv_skywalker Our Pro subscription was launched two months ago for iOS in an MVP form. Complete information is detailed on the iOS App Store product page and in-app. We just haven't had a chance to significantly update our website as yet... we've been busy improving and focusing on the product but need to spend time improving the information on the website too!

@svperflvid You need to open the app on first run to update to the latest ad blocking rules and enable the Safari content blocking extension. From then on you don't need to open the app at all, except to update to newer ad blocking rules – these updates will be shown on the toolbar in Safari (for Mac) or via a Notification (on iOS).