˗ˏˋ Jesse Hanley ˎˊ˗

jessethanley

Founder of 🍱 @bento and 🦁 https://t.co/g5ndbYxSK2. Posting what I’m learning in code, commerce, and search marketing. Always on the road. #: +1 347 853 8452

Twitter
@marckohlbrugge sure!

There are three reasons to take the time to track your position:

1) See the impact of the changes you make to your site for the keywords you're ranking for in Google. You don't want to be making those changes blind, especially if a change pushing you down the rankings.

2) Track the competitors in your industry and see _why_ people are ranking where they are. To help with this we show the domain authority, page authority and inbound links for pages which helps to paint a pretty picture of why sites are where they are.

3) Gain a deeper understanding of your market and niche. Regularly tracking keywords gives you some pretty rad insights on what's going on in your market.

For startups, organic search can be one hell of a way to grow your business if you understand how to do it right. It pays to have good tracking software and research tools to help along the way :)
@anorsich totally right, I'll update it when my wifi gets a little faster.
@sampathspeaks some more great feedback Sampath, will be redoing the video after the next version gets pushed up (this weekend).