Tech junkie entrepreneur CEO @VoiceCutTech. Contributor @ProductHunt Automation & UX are my passions #startup #productmanager https://t.co/xbcz85yEJe
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There is no such particular format but our writers know how to present any niche content.
For example - A product review blog post will be written in the format, starting with:
Listing of all products with ratings
1. "Description of product
2. "Explain what is wrong within product
3. Pros & Cons
4. Buyer's Guide.
Moreover, we follow a particular personalized type - content. People love to buy from people who they can relate to. So instead of writing as a company we write as a person. Using lots of 'I' and 'you' to emphasize on having a conversation.
Being specific: People loved to be lead by their hands.
Being biased: People love conflicting opinions.
So these are the parameters we have been now training our writers to adapt and follow this format that surely bring customers.
So I would say Google Analytics. What we do differently is we gather the data - relevant for content marketing - that is spread out behind hundreds of clicks and bring them together in one easy overview where you can immediately see the growth and the performance of each blogpost per month/week and get acquisition, conversion, audience, seo data for that blogpost & period in 1 click.
We are also adding data that GA doesn't have: author, category,... and we're integrating with wordpress to be able to analyse the content itself.
In a few words: visual, easy, intuitive and content marketing specific.