Ari Michaelides

ari_michaelides

Product Designer @CondeNast | Founder at Platd | Writer @Medium | ODF7 Fellow @beondeck

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The goal is to solve two of the biggest challenges home cooks face today, namely, getting new recipe ideas and planning out meals and groceries for the week.
Current solutions such as digital recipe communities such as BBC Good Food, NYT Cooking and Food 52, as well as, tools like Google and Pinterest, offer utility and reliability. However they are inflexible, their quality is “hit or miss” and they require a lot of sifting from home cooks.

What’s different about Platd is that it offers a recipe feed that is tailored to your preferences, and the ability to easily plan out your meals and groceries directly from the recipes you want to try.
Current solutions such as digital recipe communities such as BBC Good Food, NYT Cooking and Food 52, as well as, tools like Google and Pinterest, offer utility and reliability. However they are inflexible, their quality is “hit or miss” and they require a lot of sifting from home cooks.

What’s different about Platd is that it offers a recipe feed that is tailored to your preferences, and the ability to easily plan out your meals and groceries directly from the recipes you want to try.
The vision is to make cooking as hassle-free as possible, recipe to plate, by offering an all-in-one solution for recipe inspiration, meal planning, and grocery shopping.

Simultaneously, Platd will play its part in supporting the creator economy, by providing food content creators a means in which they can monetise their content that doesn’t rely on sponsored posts or brand deals.

What are your thoughts? 🙂