Nogah Senecky

NogahSenecky

CMO @Elasticode with a bad case of wanderlust. Views are awesome.

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Hi Marc, good question. We’ve looked into more than 20 successful companies that enable A/B testing in mobile native apps, without the process of App Store approval. While we focus on the mobile user onboarding process, these companies allow developers to change elements all throughout the app and Apple is fine with that. In addition, Apple approves html5 hybrid apps with adjustable content. Apple is (rightfully) against malicious usage, and that’s not at all what our product does. We are all about improving mobile apps, which is a cause we imagine Apple will support.